Dublin Up

Reflex Gaming and Yggdrasil hit Dublin Up DoubleMax™ set to make anticipated retail debut

30th October 2023 Dublin Up DoubleMax™, the popular 2022 release from leading gaming studio, Reflex Gaming, in collaboration with Yggdrasil, is set to make its highly anticipated retail debut in the UK.

Developed by Reflex Gaming and released via the YG Masters’ program, this marks the first time Yggdrasil has introduced one of its high-performing Game Engagement Mechanics (GEMs) to the land-based sector.

Dublin Up DoubleMax rose to success thanks to its vibrant Irish-theming, lucrative bonus features and the ‘pop and drop’ DoubleMax mechanic that sees all winning symbols removed from the reels after each win, and at least one extra wild added to the reels.

The game’s win multiplier doubles after every cascade and the process continues indefinitely until no more wins are possible, leading to impressive cash prizes.

This release is expected to be the first of many GEMs to make their way into the retail space, with multiple market-leading titles expected to become available in pubs and arcades across the UK.

Andrew Pegler, Chief Commercial Operations Officer, said: “This marks an exciting new chapter for Yggdrasil and the history of our much-loved Game Engagement Mechanics. We have seen them perform brilliantly online and we could not be prouder to introduce Dublin Up DoubleMax in the retail space.”

Mat Ingram, Chief Product Officer of Reflex Gaming, added: “Reflex Gaming’s bread and butter is supplying retail channels with top-performing content. Being able to offer our games featuring Yggdrasil’s storied GEMs is the next step in our exciting journey.”